The Sears Essentials store, a new beauty department that opened recently in South Plainfield, NJ, occupies a former K-Mart. Sears Essentials units are off-mall stores offering the best of Sears, along with key brands from K-Mart. The stores reflect a discount-store format with selection and value. A major focus is multi-cultural consumers, especially Hispanics. All store signs are in English and Spanish, with an ethnic hair care department and a large selection of Milani cosmetics, a growing br...